Wednesday is set to become the new favorite day for movie lovers everywhere, as AMC Theaters has just announced a groundbreaking promotion. Starting July 9, they will slash their ticket prices by 50% every Wednesday, aiming to lure more moviegoers during the typically quiet mid-week period. That's right, a full 50% off!
According to a statement released by the company and reported by Bloomberg, this all-day discount will be calculated from the standard adult evening ticket price. What's even more exciting is that premium showings, such as IMAX or 4DX, will also be included in this generous 50% off deal. This is a fantastic opportunity, especially considering the usual high cost of an IMAX movie for individuals, families, or groups.
The movie industry has faced significant challenges since the onset of the COVID-19 pandemic, which forced theaters to close and left moviegoers hesitant to return. The recovery has been slow, and the industry is still not back to its pre-pandemic levels. However, AMC CEO Adam Aron remains optimistic about the future.
Aron noted that while the first quarter saw lower box office turnout, which he described as an "anomaly," the situation has since improved dramatically. The success of recent releases like "A Minecraft Movie" and "Sinners" has helped to correct this issue. "A Minecraft Movie" has already grossed an impressive $408 million, while "Sinners" has earned $215 million and continues to perform well.
With the summer blockbuster season just kicking off, featuring highly anticipated films like "Mission: Impossible — The Final Reckoning" and Disney's live-action "Lilo and Stitch," along with "Superman" and "The Fantastic Four: First Steps" set to launch in July, there's a lot of potential for increased box office revenue. AMC's new Wednesday discount initiative is poised to significantly boost these numbers, making it an exciting time for both the theater chain and movie enthusiasts alike.
