Home News Candy Crush partners with Pat McGrath for new lipstick, glosses, and nail polish launch

Candy Crush partners with Pat McGrath for new lipstick, glosses, and nail polish launch

Author : Olivia May 02,2025

When discussing the titans of mobile gaming, few names shine as brightly as Candy Crush Saga. This iconic game not only boasts the backing of substantial corporate investment but also holds a significant place in popular culture. Now, Candy Crush Saga is set to expand its influence even further through an exciting collaboration with the renowned makeup brand, Pat McGrath.

In a surprising yet thrilling move, Candy Crush Saga is stepping into the beauty industry with a line of themed cosmetics. Soon, fans will be able to adorn themselves with Candy Crush-inspired lipsticks, glosses, nail polishes, and more. However, the real excitement comes from an extraordinary addition to this launch. Starting February 27th, three lucky online orders will discover a $10k diamond-encrusted Candy Crush-themed ring, adding a dazzling twist to the collection.

A picture of bejewelled cosmetic packaging with red and gold stripes**Diamonds are forever** This bold branding move harkens back to a more traditional approach, eschewing modern influencer partnerships for the thrill of a surprise. By including a diamond-encrusted ring in three random orders, the campaign promises to create a buzz and excitement reminiscent of a treasure hunt.

This collaboration highlights the evolution of gaming merchandise, which has come a long way from simple t-shirts to luxurious diamond jewelry. It's a testament to the growing intersection between gaming and lifestyle products.

For those who aren't fans of Candy Crush Saga, there's no need to feel left out. If you're nostalgic for simpler times, why not dive into the challenging retro platformer, Jump King? Highly praised by Will Quick with a glowing gold-star review, it's the perfect game to test your platforming prowess and enjoy a throwback gaming experience.

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