Demi Lovato is partnering with PlanetPlay for their latest Make Green Tuesday Moves campaign, a sustainability initiative. The singer and actress will feature prominently in several mobile games, including Subway Surfers and Peridot, offering players Lovato-themed avatars. All proceeds from these in-game items will directly benefit environmental projects.
PlanetPlay has a history of collaborating with celebrities to promote environmental awareness, previously working with David Hasselhoff and J Balvin. This campaign distinguishes itself through its broad reach, encompassing multiple popular mobile games and promising a significant impact on environmental conservation efforts. The initiative offers a win-win-win scenario: benefiting the environment, engaging Lovato's fanbase, and providing developers with valuable exposure.
A Truly Green Initiative
PlanetPlay's comprehensive approach sets this campaign apart from previous celebrity-driven environmental initiatives, which often lack lasting impact. The diverse range of participating games and the considerable media attention ensure a wider reach and greater potential for positive environmental change. For Lovato fans, this collaboration offers an exciting opportunity to engage with their favorite star while supporting a worthy cause. To discover more top-rated mobile games, explore our list of the best mobile games of 2024.
