Ever since Sydney Sweeney starred in that steamy Dr. Squatch body wash commercial back in October 2024, fans speculated how far the actress would push her marketing collaborations. The answer? All the way – and frankly, we respect the hustle. The Euphoria and Madame Web star has partnered with the brand again, introducing a limited-edition soap that purportedly contains traces of her actual bathwater.
"You kept asking about my bathwater after the @drsquatch ad... so we kept it," Sweeney announced on Instagram. "Introducing Sydney's Bathwater Bliss! A very real, very limited-edition soap made with my actual bathwater."
The Internet Reacts
Naturally, social media erupted with reactions to this unconventional product launch (limited to just 5,000 bars initially). Legal realities quickly surfaced in discussions, with one Redditor noting: "Technically you can't sell bathwater products unless they're sanitized – this is basically clever marketing with her preferred fragrance." Another pragmatically observed: "Realistically it'll be purified water – but this gimmick will sell millions."
The logistics sparked particularly amusing speculation. "I'm picturing Sydney bottling her bathwater weekly for delivery to some soap factory," joked one commenter, to which another replied: "Obviously she bathes at the manufacturing facility." More analytical minds calculated that producing 5,000 bars would theoretically require just one standard bath's worth of water.
Some remained skeptical about authenticity: "Zero chance this contains actual bathwater – Dr. Squatch constantly makes outrageous claims," pointed out one comment.
The Celebrity Brand Deal Economy
The discussion evolved into broader commentary about celebrity marketing strategies. "Is she addicted to hustling or drowning in debt?" one user pondered. Another offered industry insight: "Today's stars have shockingly short relevancy windows – smart ones cash in while they're hot."
While some questioned whether this aligned with A-list behavior, others defended the move: "She's brilliantly monetizing her fanbase – this is business genius," one supporter wrote. Multiple commenters agreed: "She knows exactly who'll buy this – those simps will make her rich."
Anticipating...Creative Uses
Many speculated about how purchasers might use (or misuse) the product, with references ranging from comedy sketches to concerns about soap consumption. "We all know what people are really going to do with these," became a recurring theme in discussions.
Despite – or perhaps because of – the controversy, demand appears strong. As one comment perfectly summarized the collective reaction: "That's disgusting! Where can I buy it?"
The officially named "Sydney's Bathwater Bliss" launches June 6 on Dr. Squatch's website.
