If you're a millennial (like me) or even older, the name Mattel probably evokes fond memories of countless toys, from tabletop games to action figures. Mattel's latest mobile venture, Mattel Match: Toybox Unlocked, promises to be their most ambitious yet, bringing the excitement of their top brands to your fingertips!
As you might expect from its name, Mattel Match: Toybox Unlocked is a match-three puzzle game where you'll pair up trios of toys to progress through a captivating toybox adventure. This game features an impressive lineup of Mattel's iconic brands, including Barbie, Hot Wheels, Uno, and Masters of the Universe, among others.
While some might have wished for a more action-packed release, the promise of a puzzle-themed adventure in Toybox Unlocked is undeniably appealing. As you unlock new items, waves of nostalgia are sure to wash over older players, leveraging the powerful emotional pull of fond memories.
Put your toys away - Developed in collaboration with Uken, Mattel Match: Toybox Unlocked is set to launch softly in the Philippines and Canada, with plans for a wider release throughout 2025 and a full rollout by the end of the year.
While some of Mattel's brands might seem quaint compared to today's heavyweights, icons like Barbie remain ever-popular. Despite boasting numerous features from a renowned developer like Uken, the game's reliance on nostalgia might not capture those unfamiliar with Mattel's legacy.
The puzzle genre is fiercely competitive, with many outstanding titles available. For a glimpse at the competition, check out our list of the top 25 best puzzle games on iOS and Android, showcasing some of the incredible releases currently captivating mobile puzzle fans!
