World of Tanks Blitz launched a unique marketing campaign: a cross-country road trip featuring a real, decommissioned tank. This eye-catching stunt, a graffiti-covered tank touring the US, promotes the recent Deadmau5 collaboration.
The fully street-legal tank, which made a timely appearance at The Game Awards in Los Angeles, is a playful nod to the game's essence. While some serious military simulation enthusiasts might disapprove, the campaign is undeniably attention-grabbing.
The Deadmau5 collaboration in World of Tanks Blitz is now live, offering players the chance to acquire the exclusive Mau5tank, complete with lights, speakers, and music. Themed quests, camos, and cosmetic items are also available.
This marketing strategy, while unconventional, is a fun and harmless way to engage players. It's not the first time a company has used a similar tactic, but the sight of a decorated tank cruising through neighborhoods is sure to add some excitement to a dreary winter.
If this inspires you to try World of Tanks Blitz, consider using some of the available promo codes for a head start.
