Home News Halo: Combat Evolved Remake Was Developed For Free Exposure— And It Worked

Halo: Combat Evolved Remake Was Developed For Free Exposure— And It Worked

Author : Alexander Feb 25,2025

Halo: Combat Evolved Remake Was Developed For Free Exposure— And It Worked

The 2011 remake, Halo: Combat Evolved Anniversary, was a bold gamble for Saber Interactive. The then-independent studio offered to develop the game for free, a decision that ultimately proved to be a masterstroke in securing exposure and future success.

A Calculated Risk for an Indie Studio

Halo: Combat Evolved Remake Was Developed For Free Exposure— And It Worked

Saber Interactive CEO Matthew Karch, in an interview with Game File's Stephen Totilo, explained the rationale behind their audacious offer. The opportunity to work on such a globally recognized franchise was too significant to pass up. Karch viewed it as a priceless marketing opportunity, stating that associating their name with Halo would be akin to obtaining a prestigious Harvard diploma, opening countless doors in the industry. He accepted the potential financial loss, believing the long-term benefits far outweighed the immediate costs. While a nominal bid of $4 million was eventually proposed, due to contractual clauses, Saber received no royalties from the Xbox 360 release.

From Zero to Millions: A Turning Point

Halo: Combat Evolved Remake Was Developed For Free Exposure— And It Worked

The Halo: Combat Evolved Anniversary remake served as a springboard. Saber's involvement led to further collaborations with Microsoft, including work on Halo: The Master Chief Collection. This time, however, Karch ensured that the contract addressed the royalty issues from the previous project. The subsequent payout for their contributions to the collection reached tens of millions of dollars, providing the financial stability and credibility needed for significant expansion.

Saber Interactive's Growth and Evolution

Halo: Combat Evolved Remake Was Developed For Free Exposure— And It Worked

The financial success allowed Saber Interactive to aggressively expand, establishing new studios internationally and acquiring other development houses. They broadened their portfolio, contributing to projects like the Nintendo Switch port of The Witcher 3: Wild Hunt and developing World War Z.

Following its acquisition by Embracer Group in 2020, and subsequent sale to Beacon Interactive (owned by Karch), Saber Interactive continues to thrive, currently developing high-profile titles including Warhammer 40,000: Space Marine 2 (released September 2024), John Carpenter's Toxic Commando, and Jurassic Park: Survival. The company's journey highlights the potential of strategic risk-taking and the long-term value of exposure in the competitive video game industry.

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