Mo.co Makes $2.5M in Soft Launch - But Can It Sustain Momentum?
Supercell's upcoming monster-hunting social game Mo.co has generated an impressive $2.5 million in revenue during its soft launch phase, according to Pocketgamer.biz. This hybrid of millennial social gaming and Monster Hunter-style gameplay puts players in the stylish boots of a part-time hunter battling interdimensional threats.
The Rise and Dip of Mo.co's Revenue
While the game showed strong initial revenue performance, these earnings quickly tapered off following the early spike. Industry analysts suggest this could reflect natural soft launch patterns rather than signaling trouble - the limited content currently available to invited testers may simply be restricting spending opportunities.
Supercell's Ruthless Development Strategy
The game's soft launch performance takes on special significance given Supercell's notorious development philosophy. The studio maintains focus by ruthlessly cancelling projects that don't meet expectations (like Flood Rush and Everdale), while nurturing surprise successes like Brawl Stars and Squad Busters through shaky starts.
What's Next for Mo.co?
With $2.5 million in early revenue, Mo.co has already outperformed many cancelled Supercell projects. The coming months will prove crucial as the team gauges whether new content can reinvigorate player spending. If successful, we may soon see a full global launch.
While Mo.co remains invite-only, mobile gamers can explore other promising early access titles through our Ahead of the Game feature covering the best upcoming mobile releases.
